When it comes to mobilizing mass numbers of microphilanthropists, social networking sites (Facebook and Twitter) are starting to realise that our interconnectedness is far too powerful an opportunity to ignore.
Several sources are citing the flow of traditional donors are drying up as the recession hits the pocket books of traditional wealthy donors. What could be more web 2.0 than to lower the barriers of giving to the two-thirds of the population that have good intentions but never get around to donating?
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